The music industry is full of people who are not innovative, not in touch with their target demographic, and don’t understand marketing basics, it’s true, I had a nice little stint in this dying industry. Wired Magazine, recently interviewed one of the Major Label CEO’s, Doug Morris of Universal, and the results are pretty startling, even I was shocked at what this guy admits to.

Doug Morris, Universal CEO

“There’s no one in the record industry that’s a technologist,” Morris explains. “That’s a misconception writers make all the time, that the record industry missed this. They didn’t. They just didn’t know what to do. It’s like if you were suddenly asked to operate on your dog to remove his kidney. What would you do?”

“We didn’t know who to hire,” he says, becoming more agitated. “I wouldn’t be able to recognize a good technology person — anyone with a good bullshit story would have gotten past me.”

The sad part about this is of course the affect it takes on our beloved music and artists, and how people like this are appointed CEO’s of huge corporations is beyond me. I stand by my patented “R. P. Jenkins Corporate CEO Fix-all”, where you replace all major executives with the top 5 graduates from Harvard Business School, and many other fine educational systems who look forward, and pay them millions a year less to make you millions a year more (while still paying them more than they would make at any other job).

Note: Ford Motors should also adopt said strategy.

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