The LAist recently did an interview with Cloverfield director Matt Reeves. As many of you forget, Matt and JJ Abrams got their start together on Felicity (actually they got their start together on some small public access station, but pointing out they were involved in Felicity is much more fun).
I found the interview to be an enlightening look into how the viral-ness of Cloverfield snowballed so much that even the people closest to it were caught off guard. It’s amazing to see marketing change so much in front of our eyes that it becomes something that can literally grow past the scope of it’s intentions. Cloverfield’s marketing has done just that, something that could have been simply used to create an interesting backstory, has now created an entire universe that will surely be explored again.
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