Randall Paul Jenkins, Esq. » Blog Archive

Recently Microsoft and Universal joint venture MSNBC.com ran an article it probably had to make a few calls about whether or not it should be published. The article basically said that Apple is one of the strongest, hippest brands and that Microsoft is boring and out-dated. Tell you something you didn’t know? I know, it’s kind of obvious, but I really like the journalistic tact (sarcasm) MSNBC showed in deciding to run with something that calls out the hand that writes cheques. Still craving that something you didn’t know? Apparently these same voters feel that the next most” in need of a makeover” brand is…

MSNBC

The nearly 2,000 professionals and students who voted named Apple overwhelming winner. The creator of the iPod and Mac computer triumphed in six categories including most inspiring brand and the one readers cannot live without.

Microsoft, the world’s largest software maker, was also a winner, but it received the dubious honor of the brand most readers wanted to argue with, and the one they most wanted to revamp. Voted into second place in the category was brand USA.

“brand” USA? Yep, the country you live in. Maybe we can put The Steve in charge of that brand too? Did I just say Steve Jobs for President? Yes, and Apple board of director Al Gore can be his VP I suppose… though I’d rather Jonny Ive (however, he is not eligible seeing as he is a Commander of the British Empire).

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